About Skills Work Life Brand Contact
India
Brand & B2B Marketing Strategist
Available for Opportunities

I help organisations build brands that earn attention and marketing programs that convert it — combining brand strategy with B2B execution to create commercial impact that lasts beyond the campaign.

GOURAV
SRIVASTAV
Brand Strategy✦ B2B Marketing✦ Brand Architecture✦ Demand Generation✦ Global Enablement✦ Campaign Management✦ Partner Marketing✦ Thought Leadership✦ AI Enablement✦ Brand Strategy✦ B2B Marketing✦ Brand Architecture✦ Demand Generation✦ Global Enablement✦ Campaign Management✦ Partner Marketing✦ Thought Leadership✦ AI Enablement✦
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What I Do

Skills & Expertise

Brand Architecture
Brand Positioning
Brand Governance
Brand Strategy
Go-to-Market Planning
Demand Generation
Integrated Campaigns
Content Marketing
Thought Leadership
Partner Enablement
Digital Strategy
Marketing Ops
SEO / SEM
Performance Analytics
AI Enablement
ATL / BTL
Power BI
E-commerce
Focus & Industries
FMCG Industrial / Trade Safety Science Furniture / Retail Advertising EMEA APAC
Featured Work

Campaigns & Impact

View Full Case Studies ↓
Brand Modernisation E-commerce Launch
FL
View Reel ↗
Featherlite2016 – 2018
Pan India Campaign × Bollywood Integration
Legacy brand modernisation with first e-commerce launch — 100% revenue growth in Year 1.
FMCG Launch Category Disruption
BN
Read Coverage ↗
Grey Worldwide × ITC B Natural2018
“Not From Concentrate” — National Repositioning
National launch in India’s most competitive beverage market, creating a new consumer conversation.
Persona-Led Strategy B2B Exhibition
NM
Read Coverage ↗
NürnbergMesse India2018 – 2021
Precision Marketing — Record Visitor Turnout
Persona-led campaigns saved 25% budget while driving highest-ever exhibition attendance.
Global Enablement AI Toolkit Partner Marketing
UL
View Case Study ↓
UL Solutions2021 – Present
100% Brand Alignment Across Global Partner Programs
Global marketing enablement infrastructure and AI best practices toolkit across EMEA & APAC.
Deep Dives

Five campaigns. Measurable impact.

01
Brand Modernisation · E-commerce
Featherlite — 360° Business Scale-Up
2016 – 2018
+
The Challenge
Modernise a legacy furniture brand by launching its first e-commerce business while revitalising traditional marketing channels.
Strategic Approach
Built the end-to-end e-commerce ecosystem — logistics, fulfilment, SOPs — paired with cinematic product placements and digital engagement loops.
Business Impact
Transformed a product-led manufacturer into a consumer-centric lifestyle brand with record social engagement and a revenue channel built from zero.
100%E-commerce Revenue Growth, Year 1
FirstE-commerce Platform Launched
RecordSocial Engagement Achieved
View Campaign Reel ↗
02
FMCG Brand Launch · Category Strategy
Grey Worldwide — B Natural Category Disruption
2018
+
The Challenge
Launch ITC’s B Natural in one of India’s most competitive FMCG categories against dominant incumbents with deep distribution and entrenched consumer loyalty.
Strategic Approach
Led the “Not From Concentrate” campaign across TV, celebrity activations, print, and digital — a health-and-transparency narrative differentiating on principle, not price.
Business Impact
Created a distinct category conversation driving brand recall and strong purchase intent during go-to-market, with national press coverage.
NationalCampaign Launch Delivered
HighBrand Recall & Purchase Intent
CategoryConversation Created
Read Campaign Coverage ↗
03
Audience Strategy · Budget Optimisation
NürnbergMesse India — Precision Marketing at Scale
2018 – 2021
+
The Strategic Problem
Exhibition marketing operated as a volume game — broad reach, high spend, limited attribution. The shift needed was to a measurable, intelligence-led approach.
The Framework Built
Developed a segmented audience strategy grounded in buyer personas — mapping cadences, channel mix, and messaging to exhibitors, visitors, and decision-makers.
Why It Mattered
Repositioned marketing from a cost centre to a measurable growth driver. Stakeholders could see exactly where budget was working and how investment translated into footfall.
10K+Apps Downloaded Live
50%Actively Engaged Users
25%Campaign Budget Saved
HighestEver Visitor Turnout
View Press Coverage ↗
04
Digital Optimisation · Brand Transformation
ESCO Group — Accelerated Digital Growth
2021
+
The Challenge
Modernise a fragmented marketing infrastructure and establish a cohesive brand and communication framework across the organisation’s global presence.
Strategic Approach
Executed a digital optimisation roadmap — website redesign, CMS enhancement, and integrated communication alignment for a unified global brand experience.
Business Impact
Built a scalable digital foundation while strengthening corporate communication effectiveness across internal and external channels.
60%Organic Social Growth
90Days to Hit Target
ScalableDigital Foundation Built
05
Global Enablement · AI Toolkits · Partnership Marketing
UL Solutions — Marketing Infrastructure That Scales
2021 – Present
+
The Challenge
Enable consistent, high-quality marketing across diverse global markets while deepening partner relationships and keeping pace with AI-driven marketing evolution.
Strategic Approach
Created adaptable partner toolkits for brand consistency, strengthened industry association partnerships, and pioneered an AI best practices toolkit introducing Gen AI and Prompt Engineering into the global workflow.
Business Impact
Achieved 100% brand advocacy alignment across global partner programs through structured enablement, positioning UL Solutions as an industry thought leader through AI-first content operations.
100%Brand Advocacy Alignment
AI-FirstEnablement Framework Deployed
GlobalPartner Program Activated
About Me

Strategic marketer. Storyteller at heart.

Brand and B2B marketing strategist working at the intersection of positioning, storytelling, and commercial execution.

Across EMEA and APAC markets, I’ve built brand frameworks, translated complex narratives into commercially relevant propositions, and created the enabling infrastructure that lets diverse teams execute with brand clarity and speed.

What drives me is turning complexity into clarity — whether that’s making Safety Science compelling, repositioning a legacy brand, or launching a new category in a crowded market.

Based
India
Current Role
Partner Marketing Specialist, UL Solutions
Experience
9+ Years · 5 Industries
LinkedIn
View Profile ↗
Beyond Marketing

Life Outside Work

🎮
Gaming
Solving puzzles, adapting quickly, and exploring virtual worlds.
🏏
Cricket
Building teamwork on the cricket field — strategy, patience, and knowing when to swing.
💪
Fitness
Optimising performance in the gym — consistency over intensity, every single time.
📷
Photography
Capturing stories through a lens — finding the frame others walk past.
Different arenas. Same mindset: curiosity, discipline, creativity, and continuous improvement.
Perspectives

How I Think

01 — Framework
Marketing Without Clarity Is Just Noise
The most common B2B failure isn’t poor execution — it’s unclear positioning. Before any campaign: can a prospect instantly understand what problem this solves and why you?
Brand Strategy
02 — Observation
The Playbook Is the Product
In global marketing, the real deliverable isn’t the campaign — it’s the framework that enables different markets to execute with the same clarity without central oversight.
Global Enablement
03 — Principle
Data Directs. Stories Convert.
Analytics tell you where to focus. Narrative is what makes someone act. The best marketers master the translation between the two.
Performance & Content
04 — Approach
Trade Shows Are Demand Gen
Design the floor experience, digital tools, and post-show nurture as one connected journey — the event becomes the top of a measurable funnel, not a one-time spike.
Event Marketing
05 — Belief
Legacy Brands Need Reframing, Not Reinvention
Decades of brand equity rarely need to be discarded — they need to be recontextualised. The challenge is finding the through-line from heritage to relevance.
Brand Transformation
06 — Philosophy
Industry-Agnostic, Context-Obsessed
Across FMCG, industrial, safety science, and retail, strategic fundamentals are universal. Cross-industry pattern recognition applied precisely is where competitive edge lives.
Strategic Thinking
Brand Philosophy

What I believe
about brand.

Brand is not a logo or a tagline. It is the accumulated perception of every interaction a company has ever had with its market. These are the principles I apply when building one.

I — Positioning
A Brand That Stands for Everything Stands for Nothing
The hardest brand decision isn’t what to say — it’s what to stop saying. Real positioning means choosing a lane and defending it, even when short-term pressure pushes for compromise.
Brand Strategy
II — Consistency
Trust Is Built in Inches, Lost in Miles
Brand equity compounds over time through consistency. A single inconsistent touchpoint — a misaligned deck, an off-brand email, a rogue social post — can undo months of careful positioning work.
Brand Governance
III — Narrative
People Don’t Buy Products. They Buy Stories About Themselves.
The most effective B2B brands don’t lead with features — they lead with identity. What does choosing this brand say about the buyer? That’s the question brand strategy must answer before campaigns can work.
Brand Narrative
IV — Measurement
Brand Health Is a Leading Indicator, Not a Vanity Metric
Awareness, consideration, and preference tracked rigorously predict commercial performance before it shows up in revenue. Marketers who can’t measure brand equity can’t defend brand investment.
Brand Analytics
V — Reframing
Legacy Is an Asset When You Know How to Spend It
Established brands carry decades of earned trust. The strategic challenge isn’t reinvention — it’s recontextualisation. Find what still holds true, shed what doesn’t, and bridge the gap with precision.
Brand Transformation
VI — Integration
Brand and Demand Are Not Opposites
The false choice between brand-building and performance marketing has cost B2B companies enormously. The strongest growth programmes run both in parallel — brand creates the conditions in which demand generation works.
Integrated Strategy
Get in Touch

Let’s build a brand that actually means something.

Open to brand strategy, B2B marketing, and integrated roles where positioning and performance need to work together. Every message gets a personal response.

Email gourav.srivastav15@gmail.com → LinkedIn linkedin.com/in/gourav-srivastav →
You made it to the end — which means you’re either looking for someone who understands brand as deeply as they understand pipelines, or you’re a very thorough sceptic.
Either way, let’s talk.